The Tipping Point

The Tipping Point is a book of significance to any business person who wants to make their product or service viral. It discussed how fashion

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Asking Questions the Sandler Way

The common sales process goes something like this: Find someone, anyone, who might be ever so slightly interested in what you do/sell/make/offer/promote. Beg for an

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The Challenger Sale

In their book, The Challenger Sale, Dixon and Adamson tell us that surveys suggest that customers place the highest value on salespeople who make them

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Duct Tape Marketing

The world is full of businesses of all sizes, large and small. Having scale allows us to invest in the promotion of our solutions and

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Start With Why

Have you ever wondered how great leaders become great? Or what is the “secret sauce” they have that makes them stand-out and command both the

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E-Myth Revisited

When you become an entrepreneur, there are many predictable frustrations you’ll run into: Not having enough profit Not enough personal income Not enough customers Can’t

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